Planning

Pre-production project consulting

1. define project goals
2. define communication objectives
3. define target audience
4. define initial movie concept ( duration, nature of creative content, chapters/sections )
5. define movie delivery venues ( where the movie will be live )
6. define role and responsibilities

Client Kick-off

1. research, reviews and interviews
2. asset acquisition (client branding guidelines, photo, text assets )
3. Reviese and/or confirm initial movie concept
4. develop creative brief

Movie Script and Storyboard

1. confirm creative brief
2. develop narrative script
3. develop textual storyboard

design

1. confirm script & storyboard treatments
2. create visual style guide
3. select voice talent & record voice track
4. select music track options
5. design selected screens &/or visual treatments in static format
6. produce initial animatin segment

production

1. approve visual treaments & initial animation segment
2. animate full movie
3. approve final movie version
4. customize & set-up Reactor Movie player
5. set-up and configure Reaction Manager tracking
6. final QA
7. set-up on live server & test
8. publish to live URL
9. deliver all requested movie versions